Real Women, Real Results by Génifique
by Lancôme
Art director and project lead for Advanced Génifique’s Real Women Real Results launch. Génifique serum is for women of all skin types and ethnicities, 16 real women of different ages and ethnicities were casted and filmed sharing their stories about their skin care regimens and experiences with Génifique.
Director: Sam McConnell
DP: Danny Vecchione
Photographer: Jacob Pritchard
Hairstylist: Illeisha Lussiano, Corvette Hunt
Make-up: Irv Victor