Real Women, Real Results by Génifique
by Lancôme
A campaign centered on real conversations and real results. We invited 16 women of different ages and backgrounds to share
their personal experiences with Génifique. The approach was rooted in care and inclusivity, making sure each woman felt comfortable, heard, and celebrated. With multiple languages represented, translators helped ensure every story could be shared authentically.
Director: Sam McConnell
DP: Danny Vecchione
Photographer: Jacob Pritchard
Hairstylist: Illeisha Lussiano, Corvette Hunt
Make-up: Irv Victor
