Art direction for the Edwards Lifesciences experience at Transcatheter Cardiovascular Therapeutics Conference held at the Moscone Center in San Francisco. TCT is the world’s largest educational meeting specializing in interventional cardiovascular medicine. The big announcement of TAVR being proven superior to surgery was to be announced during this year’s conference. We took this opportunity to make a stamp with Edward’s best product, Edwards SAPIEN 3 Ultra. To launch this big announcement, we created a set of experiences for the attendees from all over the world.

Experience includes printed CSA, table tents and key cards/sleeves for the San Francisco Marriott Marquis, and new product page on website. Experience at Moscone center includes Zen Garden lounge, booth wall displays, table clings, lamp visuals, staircase, signages, and video.